Happy New Year! A New Begining...

Welcoming in the New Year I'm reminded of a quote from a recent sermon I heard that we should consider everyday "a new day." Not only should we look forward to 2009 being better but, we should look forward that everyday is a new day and holds new promises and opportunities.With that in mind...in my last post I talked about a key word that's important to success. As a copywriter or entrepreneur without the ability to focus our work, projects, success, and future will become nothing more than ineffective chaos and confusion.

Nothing is worse than getting overwhelmed with "too much on our plates." Information overload is one of these culprits. How many times, with good intentions of course, have you found yourself burried with so much reading material you don't know where to start? Or how about an email box so full you have to dedicate hours upon hours to weed through the mess. Sound familiar?To start the New Year off right let's set and focus on some worth while goals that will help us get started toward success;

1. Get clear on what you really want to accomplish. Without a clear target you'll be shooting blindly into space. Write down what you really want. Once you know what you desired outcome is it will be easier to eliminate distractions.
2. Get organized! Clutter and chaos just doesn't cut it! File what needs to be filed, but do it in an organized way so you know where everything is. Keep handy only the important tools you need at hand for your current task or project.
3. Elminate distractions. One good way to elimiate time wasters is your email box. I learned this tactic not to long ago and must admit it really helped. How much of your email is really junk? I mean you probably have a lot of newsletters, ezines, and personal stuff that really isn't necessary reading. Right? You've probably signed up for ezines long ago in order to get some free report or other info...just to be continuously bombarded with their daily email junk. Solution? Dump'em...that's right. Time to let go! Do yourself a favor eliminate all the out-of-date and useless email subscriptions you have. Clean house! This works and you'll really feel a whole lot better as you won't feel overwhelmed the next time you open your mail box!
4. Make a commitment to work systematically. What I mean is commit yourself to learn how to write or work using a proven system. A system or process is often proven to work because it's handed down from experts and pros who've already worked out the bugs and problems. Eugene Swartz, a copywriting professional from the past, was a clear advocate of using a writing system. Every writing project that he undertook started with the same process...research, headline, lead, etc. He then followed through step-by-step with his writing process. He never missed a beat or important component in his copy. In the AWAI Copywriting course their whole beginner's level course focuses on using a structured format of writing. Find your own process/system and focus on it while you work your tasks. I know this process will work for you too!

A great resource that I've used that helps me to not only organize myself and my business but, also helps me to organize my writing and thoughts is a software program. Originally introduced to me by the well known internet marketer, Jim Edwards, this program has more than paid for it'self many times over. Mindjet Mindmanager Pro is a mind manager program that help's you to work smarter, think creatively, and save time. I love it! Mindjet MindManager Pro helps me to organize my thoughts and creativity.

Simply, what I do is think about a writing topic or task I want to perform. Then in Mindjet Pro I start the process by giving it a title and then I open subtitle boxes one after another with ideas or thoughts about my main topic. As I keep this creative flow going I don't stop and edit...just go with the flow. Pluging-in one subtitle after another with creative thoughts and ideas. In the end after I've exhuasted my creative mind the program allows me to reorganize the subtitles into any order that I want. I can now easily and systematically organize an entire article, blog post, or copy project into a finished product without being overwhelmed with information overload. My thoughts are now down on paper in a organized way and I can just fill in the blanks. Kind of like an outline writing process you learned from the old school days but, using it makes life much more efficient, easier, and a real time saver. Mindjet Mindmanager Pro has proven to me to be a profitable investment.

Starting the New Year off right I couldn't make a more powerful recommendation. Are you serious about being successful this year? Check out Mindjet Mindmanager Pro and then put it to work for You! You'll be amazed at how many applications and tasks you can use this software on to make your life and business a true New Year's success.

My best wishes for a truly prosperous New Year!

Marshall

New Year's Change?

As the holiday season starts to come to a close the expectation of a prosperous new year typically appear in our minds. This particular New Year seems to hold exceptional high thoughts of change and prosperity. Although I’m not going to dwell on the bad and negative circumstances surrounding our country and the world-at-large I am going to acknowledge that “change is good” and it’s sorely needed right now. However, the prospects of change for the better this New Year won’t come easy and it doesn't rest upon the shoulders of one particular individual or entity…it lies within all our own efforts.

Now as the thoughts of change swirl around us we come to a time where we ideally start to plan out our new year’s strategy with our beloved…New Years Resolutions. As grand as resolutions may seem when we first start to think of them they’re often fleeting from us as quickly as they came into our minds.

Have you ever noticed as we contemplate our well intentioned resolutions for some strange reason within days or weeks later they just…vanish into mindless past? Like so many other well meaning plans and ideas they just seem to end up on the “junk heap” pile of forgotten dreams. If we could look into our minds and past good intentions we’d see a scrap yard filled with the relics of these thoughts.

Why is it that we lose sight of our good intentions? Why do so many good New Years resolutions never seem to pan out? There are answers, but there are no easy solutions. In order to make your New Years goals manifest into reality there are a host of ingredients that we need to add to the mix. Unfortunately in our everyday lives of work, family, and an ever increasing range of commitments we fail to act and lose sight. Lost sight of what we really want!

So my first and most important question for you this New Year is; What Do You REALLY Want? I mean what do your really want with all your heart and all your mind? What do you crave in the bottom pit of your gut so bad it screams “Please…Let me out!” What makes your creative juices soar like the proud eagle that soars effortlessly over the western mountain skies? Don’t be shy here this is your time, your life, your Year!

Consider that you’ll only get one shot at this…and this is it! Now with that thought in mind write your heart felt dream down. Write it down again…And, again until you can focus on what you really want. Do it now!

If you’re like me and your heart’s desire lies within the topics of this blog then Copywriting and/or being an Entrepreneur is the “pile driving” goal that has been beckoning you to come here. This desire may have been tugging at you for a while now or maybe it just materialized it’s self in thought recently. What ever the case may be…it’s here, it’s now, it’s time! Now is the time to run with your goal in hand and make it a reality.

So now you ask me; where do we start…or how? My answer is, focus! That’s right we’re going to focus. Focus on our goal to becoming a great Copywriter or Internet Entrepreneur. And, were going to do it right here! In my next blog post I’m going to talk about the process of focusing and tell you about a great software program I’ve used that help’s me stay focused on all my projects.

Until then focus on this…

Life is like a dog-sled team.
If you’re not the lead dog…the scenery never changes!
Lewis Grizzard

Best Wishes for all of you for the New Year!

Marshall

Welcome...Everything has a new beginning

This blog gives information about becoming a successful Web Copywriter. Here you'll find current and cutting edge topics about Copywriting for the Internet as well as related Internet Entrepreneur articles.

Welcome to the first post of Hot Off The Press - Blog. It's a pleasure to spend some time with you today. Sit back, relax, and let your mind open up to new realms of possibilities.

In Web Copywriting 2.0 the Internet is always evolving...changing in new ways. Some for the better and some perhaps not. But, changes as they are nothing can stop them. The world and Internet still grows and changes around us everyday.

Because of this constant evolution of the Internet, Web Copywriter's must relentlessly hone their craft. We need to be continually on the leading edge of new marketing trends, writing concepts, training resources, and sales conversion tactics. It's a large undertaking but, the rewards as a "well feed" copywriter are well worth it.

My goal here at Web Copywriter 2.0 is to share with you some "leading edge" information that I've gleaned along the path of becoming a Web Copywriter. Like you I know about the time, money, effort, and struggle to succeed in this career of Copywriting. And, sometimes it seems like a daunting task. But, just when you're ready to thrown in the towel something or someone shows up and like a "breath of fresh air" turns it all around and you begin to see a glimmer of hope! Has this ever happened to you?

Well, my friend...my goal is to be that hope. My hope is that you gain all the knowledge you need to avoid the mistakes, I and others like me, have made before you. And, my goal is to make sure your journey is a lot less bumpy than the one I traveled on. I hope you share in these same goals and aspirations because the journey begins NOW!

Inside Info You'll Find Nowhere Else!

If you've been to my home website and reviewed the Resources page you should have read my first web copywriting recommendation, Web Copywriting University.

(You can view this page at - www.MarcoCopy.com/Resources.html )

Web Copywriting University is authored by Maria Veloso who is a well known and seasoned web copywriting pro. In 2005 she published through AMACOM her debut book entitled "Web Copy That Sells". This outstanding definitive guide to writing web copy was acclaimed by some of the most notorious web gurus of our time. Master Web Gurus like Mark Joyner, Joel Christopher, Kevin Wilke, Alex Mandossian and more wrote rave revues for the untold truths about "Web Copy That Sells".

It has been my pleasure and experience to not only read this superbly written book but, I've also studied her Web Copywriting Mastery Course as well. Both of these resource are way beyond "cutting edge." They are the place to start if your new to Web Copy and the place be right now if your not. All of her inside knowledge and training is imperative for the foundation of your Web Copywriting skills. Without it you'll "be like a ship without a rudder."

Does it get better?

Just when you thought I poured out the best of the best I have some "Breaking News!" Maria has just told me (12/05/08) that she is in the process of putting the finishing touches on a new edition of "Web Copy That Sells" Her second edition will be an expanded version and will be released in March 2009. Plus! The Web Copywriting Mastery Course will be coming out with a new version this spring as well. This new course will be an enhanced home-study program with a Video component, CD audio, and course manual. Wow!

This is hot off the press news that you won't find anywhere else. So, stay with me...there's more inside info, ultimate web copy strategies, breakthrough resources, and solid web copywriting business building knowledge coming your way. Best of all..it's - FREE!

Until next time! "Yours for greater Web Copy success"

Marshall Ronco